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Maintaining 
Data Accuracy

Improving sales, marketing and customer experience (CX) by maintaining data integrity.
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Developing
Data Strategy
Defining the strategy to turn data into knowledge not easily replicated by competitors.
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Transforming
Data
Extracting, unifying & transforming data to drive knowledge & your competitive advantage.
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Data + Science x Intel = Knowledge
 

27

Apr

2018

The Unintended Consequences of Predicting Customer Churn

Author: Bill King

Customer churn, also known as customer turnover or attrition, is the loss of customers. Customer churn rate is considered by some to be a key metric because the cost of retaining customers is far less than recruiting. Recovered long-term customers may be more valuable than new customers because of their familiarity with the brand.

Comments (0) Number of views (158) Article rating: 5.0

1

Mar

2018

Customer Segmentation - Which Modeling Approach is Right for You?

Author: Bill King
Customer segmentation is the process of dividing a broad customer base into smaller segments based on shared characteristics in order to identify high yield groups that are likely to have growth potential or be the most profitable.
Comments (0) Number of views (155) Article rating: 5.0

16

Sep

2017

Marketing Models - Do You Need Them?

Author: Bill King
What is modeling & does it play a role in Marketing? Modeling is the process of creating data models which analyze data to produce the intel needed to answer difficult questions.
Comments (0) Number of views (296) Article rating: 5.0
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Categories: Marketing Data Science

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3

May

2017

Data First Approach Transforms Marketing

Author: Bill King

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives.

This approach asks difficult questions and provides a necessary starting point but plans become increasingly obsolete as time passes & conditions on the ground change.
Comments (0) Number of views (179) Article rating: 5.0

23

Mar

2017

What can Marketing Mix Modeling do for you?

Author: Bill King
Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy.

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.
Comments (0) Number of views (205) Article rating: 5.0
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