Cookie Settings
share


Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
Discover More...

Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
Discover More...
BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
Discover More...
 
Data + Privacy x Science = Knowledge
 

Published on Thursday, March 23, 2017

What can Marketing Mix Modeling do for you?

Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy.

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.

Mix analyses apply data modeling technologies, statistical techniques and are used to calculate how the following contribute to sales revenue.

Media Type modeling calculates the contribution of owned, earned, paid and grant media (in the case of non-profit organizations) on marketing performance.

Advertising Channel modeling calculates the brand awareness and impact each advertising channel contributes to media consumption.

Media Consumption calculates the variance between brand awareness and marketing engagement, identifies high value activities and demonstrates the relationship to marketing qualified lead (MQL) generation.

Lead Generation quantifies the overall output of marketing operations and its contribution to sales qualified leads.

Quantifying and modeling these key performance metrics enables the organization to focus on reducing customer acquisition costs while increasing marketing output.

No longer reserved for large enterprises, mix modeling enhances organizational intelligence while improving internal operations. King Innovative enables your business to start small and "know your numbers" while building on successes.
Rate this article:
5.0
Comments (0)Number of views (296)
Print

Please login or register to post comments.