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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
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Data + Privacy x Science = Knowledge
 

3

May

2017

Data First Approach Transforms Marketing

Author: Bill King

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives.

This approach asks difficult questions and provides a necessary starting point but plans become increasingly obsolete as time passes & conditions on the ground change.
Comments (0) Number of views (264) Article rating: 5.0

23

Mar

2017

What can Marketing Mix Modeling do for you?

Author: Bill King
Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy.

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.
Comments (0) Number of views (296) Article rating: 5.0

15

Jan

2017

Marketing Analytics vs Data Science - The Fundamental Difference

Author: Bill King

It is easy to understand why data-driven marketing is quickly becoming the status quo, but what do you need - analytics, data science or both?

Data science and analytics compliment each other but there are fundamental differences between the two. At a basic level, analytics tend to be more tactical and departmental, while data science is more strategic and organizational.

Comments (0) Number of views (328) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (469) Article rating: 5.0

10

Jun

2016

What are the Top Marketing Performance Metrics?

Author: Bill King

There are more marketing metrics than ever before but what do they all mean, and how do they translate into achieving marketing success?

Hard and soft bounce rates, click through percentages, unique visitors and sessions to name a few. The list goes on and on but what are the top metrics and why?

Comments (0) Number of views (752) Article rating: 5.0
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