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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
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Data + Privacy x Science = Knowledge
 

23

Mar

2017

What can Marketing Mix Modeling do for you?

Author: Bill King
Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy.

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.
Comments (0) Number of views (296) Article rating: 5.0

10

Jun

2016

What are the Top Marketing Performance Metrics?

Author: Bill King

There are more marketing metrics than ever before but what do they all mean, and how do they translate into achieving marketing success?

Hard and soft bounce rates, click through percentages, unique visitors and sessions to name a few. The list goes on and on but what are the top metrics and why?

Comments (0) Number of views (752) Article rating: 5.0

2

Jul

2015

Do you have the Marketing technology needed to drive results?

Author: Bill King

In 2014 there were approximately 950 tech companies that were providing some type of technology to improve marketing. By 2015 that number increased to over 1,900 & growing.

Why the explosion? In the past marketing consisted of expensive advertising and no way to track buyers until they called - making marketing more art than science.

 

Comments (0) Number of views (1072) Article rating: 5.0

18

May

2015

Marketing Technology Exposes Business Systems Inefficiencies

Author: Bill King

The primary role of technology in any area of your business is to improve the output of that department - more efficient operations, leads in marketing, revenue from sales, etc.

Any successful technology initiative requires an understanding of how surrounding systems integrate. Operations, for example, requires coordinating purchasing, invoicing, inventory, service delivery and other functions.

Comments (0) Number of views (1462) Article rating: 5.0

5

Feb

2015

Three Marketing Measurement "Must-Have's"

Author: Bill King

You have reviewed marketing opportunities and created a plan to help you achieve the revenue growth that you need - how will you measure success?.

You know from experience that even the "best laid plans", change. How will you know where, when and how much of an adjustment to make to stay on track to maximize results?

 

Comments (0) Number of views (1303) Article rating: 5.0
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