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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
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Data + Privacy x Science = Knowledge
 

23

Mar

2017

What can Marketing Mix Modeling do for you?

Author: Bill King
Marketing mix modeling is an analytical approach that uses data and technology to quantify the sales impact of various marketing activities on overall strategy.

These learning's are then utilized to adjust strategies, optimize effectiveness and guide decision-making by forecasting sales using what-if marketing scenarios.
Comments (0) Number of views (297) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (469) Article rating: 5.0

28

Apr

2016

What are the Building Blocks to a Solid Marketing Infrastructure?

Author: Bill King

Marketing has long been viewed as a creative discipline comprised of logos, multi-media and clever advertising designed to increase sales revenue.

There is no disputing the importance of creativity but today's highly competitive tech-driven business environment requires a solid technology infrastructure to deliver results.

Comments (0) Number of views (1296) Article rating: 5.0

26

Jan

2016

Is How You Make Marketing Decisions Helping or Hurting?

Author: Bill King

Eliminating marketing budgets to advance the business is like stopping the hands on a clock to hold back time. The question isn't do you need to market, but what should you do?

How you answer these questions determine the results of future marketing efforts, but how you approach them may have a far greater impact on the organization.

Comments (0) Number of views (634) Article rating: 5.0

14

Dec

2015

How do You Monetize Data?

Author: Bill King

Your three most valuable business assets are your customers, your co-workers and your data.

How do you tap into data to gain intelligence and effectively leverage it to help co-workers better serve customers? Better yet, how do you monetize data?

Comments (0) Number of views (999) Article rating: 4.0
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Categories: Marketing Technology

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