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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
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Data + Privacy x Science = Knowledge
 

3

May

2017

Data First Approach Transforms Marketing

Author: Bill King

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives.

This approach asks difficult questions and provides a necessary starting point but plans become increasingly obsolete as time passes & conditions on the ground change.
Comments (0) Number of views (264) Article rating: 5.0

28

Feb

2017

Are you leveraging these key types of marketing data?

Author: Bill King
According to a recent Forbes article, more data has been created in the past two years than in the entire previous history of the human race.

By the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.
Comments (0) Number of views (246) Article rating: 4.0

17

Nov

2016

What is ETL & what does it have to do with Marketing?

Author: Bill King

IT professionals have been dealing with ETL for decades but what does it have to do with marketing?

Marketing must listen and respond to the voice of the customer, and that voice comes in the form of data which is scattered across as many as a dozen data sources and systems.

Comments (0) Number of views (392) Article rating: 5.0
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