Cookie Settings
share


Maintaining 
Data Accuracy

Improving sales, marketing and customer experience (CX) by maintaining data integrity.
Discover More...

Developing
Data Strategy
Defining the strategy to turn data into knowledge not easily replicated by competitors.
Discover More...
Transforming
Data
Extracting, unifying & transforming data to drive knowledge & your competitive advantage.
Discover More...
 
Data + Science x Intel = Knowledge
 

3

May

2017

Data First Approach Transforms Marketing

Author: Bill King

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives.

This approach asks difficult questions and provides a necessary starting point but plans become increasingly obsolete as time passes & conditions on the ground change.
Comments (0) Number of views (203) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (407) Article rating: 5.0
RSS