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Data Privacy
Management

Show your market that you respect their data privacy rights & make it safer to do business with you.
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Digital
Innovation
Attract top talent & gain efficiency by transforming your internal customer experience.
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BI & Modern
Analytics
Drive greater value into your markets by transforming data into competitive knowledge. 
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Data + Privacy x Science = Knowledge
 

3

May

2017

Data First Approach Transforms Marketing

Author: Bill King

Traditional marketing planning takes a systematic approach to identifying strengths, opportunities, weaknesses, threats and the activities needed to meet key objectives.

This approach asks difficult questions and provides a necessary starting point but plans become increasingly obsolete as time passes & conditions on the ground change.
Comments (0) Number of views (404) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (589) Article rating: 5.0
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