Cookie Settings
share


Data Privacy
Management

Show your market that you respect their data privacy rights & make it safer to do business with you.
Discover More...

Digital
Innovation
Attract top talent & gain efficiency by transforming your internal customer experience.
Discover More...
BI & Modern
Analytics
Drive greater value into your markets by transforming data into competitive knowledge. 
Discover More...
 
Data + Privacy x Science = Knowledge
 

27

Apr

2018

The Unintended Consequences of Predicting Customer Churn

Author: Bill King

Customer churn, also known as customer turnover or attrition, is the loss of customers. Customer churn rate is considered by some to be a key metric because the cost of retaining customers is far less than recruiting. Recovered long-term customers may be more valuable than new customers because of their familiarity with the brand.

Comments (0) Number of views (437) Article rating: 5.0
RSS