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Maintaining 
Data Accuracy

Improving sales, marketing and customer experience (CX) by maintaining data integrity.
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Developing
Data Strategy
Defining the strategy to turn data into knowledge not easily replicated by competitors.
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Transforming
Data
Extracting, unifying & transforming data to drive knowledge & your competitive advantage.
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Data + Science x Intel = Knowledge
 

1

Mar

2018

Customer Segmentation - Which Modeling Approach is Right for You?

Author: Bill King
Customer segmentation is the process of dividing a broad customer base into smaller segments based on shared characteristics in order to identify high yield groups that are likely to have growth potential or be the most profitable.
Comments (0) Number of views (181) Article rating: 5.0

28

Feb

2017

Are you leveraging these key types of marketing data?

Author: Bill King
According to a recent Forbes article, more data has been created in the past two years than in the entire previous history of the human race.

By the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.
Comments (0) Number of views (190) Article rating: 4.0

15

Jan

2017

Marketing Analytics vs Data Science - The Fundamental Difference

Author: Bill King

It is easy to understand why data-driven marketing is quickly becoming the status quo, but what do you need - analytics, data science or both?

Data science and analytics compliment each other but there are fundamental differences between the two. At a basic level, analytics tend to be more tactical and departmental, while data science is more strategic and organizational.

Comments (0) Number of views (274) Article rating: 5.0
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