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Data + Privacy x Science = Knowledge
 

26

Jan

2016

Is How You Make Marketing Decisions Helping or Hurting?

Author: Bill King

Eliminating marketing budgets to advance the business is like stopping the hands on a clock to hold back time. The question isn't do you need to market, but what should you do?

How you answer these questions determine the results of future marketing efforts, but how you approach them may have a far greater impact on the organization.

Comments (0) Number of views (849) Article rating: 5.0

17

Nov

2014

Benchmarking Marketing Stage Performance is Key to Success

Author: Bill King

How do you stay in front of marketing and  "know" where to focus efforts to drive revenue? The answers lie in your marketing stage performance.

Just as a manufacturer refines raw materials into finished products one step (process) at a time, marketing refines suspected buyers into customers one step (stage) at a time.

Comments (0) Number of views (1212) Article rating: 5.0
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