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Data Privacy
Management

Show your market that you respect their data privacy rights & make it safer to do business with you.
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Digital
Innovation
Attract top talent & gain efficiency by transforming your internal customer experience.
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BI & Modern
Analytics
Drive greater value into your markets by transforming data into competitive knowledge. 
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Data + Privacy x Science = Knowledge
 

15

Jan

2017

Marketing Analytics vs Data Science - The Fundamental Difference

Author: Bill King

It is easy to understand why data-driven marketing is quickly becoming the status quo, but what do you need - analytics, data science or both?

Data science and analytics compliment each other but there are fundamental differences between the two. At a basic level, analytics tend to be more tactical and departmental, while data science is more strategic and organizational.

Comments (0) Number of views (567) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (713) Article rating: 5.0

28

Apr

2016

What are the Building Blocks to a Solid Marketing Infrastructure?

Author: Bill King

Marketing has long been viewed as a creative discipline comprised of logos, multi-media and clever advertising designed to increase sales revenue.

There is no disputing the importance of creativity but today's highly competitive tech-driven business environment requires a solid technology infrastructure to deliver results.

Comments (0) Number of views (1736) Article rating: 5.0

26

Jan

2016

Is How You Make Marketing Decisions Helping or Hurting?

Author: Bill King

Eliminating marketing budgets to advance the business is like stopping the hands on a clock to hold back time. The question isn't do you need to market, but what should you do?

How you answer these questions determine the results of future marketing efforts, but how you approach them may have a far greater impact on the organization.

Comments (0) Number of views (849) Article rating: 5.0

21

Oct

2015

What is Your Marketing Instinct to Fact Based (Data) Ratio?

Author: Bill King

Every aspect of business relies on systems to make informed decisions. Accounting, Human Resources, Production and IT all make fact based decisions - does Marketing?

These Systems provide 3 valuable key elements that are critical to the success of their department.

Comments (0) Number of views (1156) Article rating: 4.0
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