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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Digital
Transformation
Developing the data strategy needed to increase productivity & transform customer experience.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets. 
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Data + Privacy x Science = Knowledge
 

28

Feb

2017

Are you leveraging these key types of marketing data?

Author: Bill King
According to a recent Forbes article, more data has been created in the past two years than in the entire previous history of the human race.

By the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet.
Comments (0) Number of views (246) Article rating: 4.0

15

Jan

2017

Marketing Analytics vs Data Science - The Fundamental Difference

Author: Bill King

It is easy to understand why data-driven marketing is quickly becoming the status quo, but what do you need - analytics, data science or both?

Data science and analytics compliment each other but there are fundamental differences between the two. At a basic level, analytics tend to be more tactical and departmental, while data science is more strategic and organizational.

Comments (0) Number of views (328) Article rating: 5.0

17

Nov

2016

What is ETL & what does it have to do with Marketing?

Author: Bill King

IT professionals have been dealing with ETL for decades but what does it have to do with marketing?

Marketing must listen and respond to the voice of the customer, and that voice comes in the form of data which is scattered across as many as a dozen data sources and systems.

Comments (0) Number of views (392) Article rating: 5.0

12

Sep

2016

4 Ways to Extract More Knowledge from Marketing Data

Author: Bill King

Business has been visualizing data through charts and graphs since the first computer. Graphics enable you to see patterns and trends not apparent in tables.

Unfortunately, all visualizations are not created equal. Following these simple guidelines will ensure that you get the most out of your data analysis efforts.

Comments (0) Number of views (469) Article rating: 5.0

10

Jun

2016

What are the Top Marketing Performance Metrics?

Author: Bill King

There are more marketing metrics than ever before but what do they all mean, and how do they translate into achieving marketing success?

Hard and soft bounce rates, click through percentages, unique visitors and sessions to name a few. The list goes on and on but what are the top metrics and why?

Comments (0) Number of views (752) Article rating: 5.0
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