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Maintaining 
Data Accuracy

Improving sales, marketing and customer experience (CX) by maintaining data integrity.
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Developing
Data Strategy
Defining the strategy to turn data into knowledge not easily replicated by competitors.
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Transforming
Data
Extracting, unifying & transforming data to drive knowledge & your competitive advantage.
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Data + Science x Intel = Knowledge
 

28

Apr

2016

What are the Building Blocks to a Solid Marketing Infrastructure?

Author: Bill King

Marketing has long been viewed as a creative discipline comprised of logos, multi-media and clever advertising designed to increase sales revenue.

There is no disputing the importance of creativity but today's highly competitive tech-driven business environment requires a solid technology infrastructure to deliver results.

Comments (0) Number of views (1146) Article rating: 5.0

26

Jan

2016

Is How You Make Marketing Decisions Helping or Hurting?

Author: Bill King

Eliminating marketing budgets to advance the business is like stopping the hands on a clock to hold back time. The question isn't do you need to market, but what should you do?

How you answer these questions determine the results of future marketing efforts, but how you approach them may have a far greater impact on the organization.

Comments (0) Number of views (576) Article rating: 5.0

14

Dec

2015

How do You Monetize Data?

Author: Bill King

Your three most valuable business assets are your customers, your co-workers and your data.

How do you tap into data to gain intelligence and effectively leverage it to help co-workers better serve customers? Better yet, how do you monetize data?

Comments (0) Number of views (798) Article rating: 4.0
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Categories: Marketing Technology

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21

Oct

2015

What is Your Marketing Instinct to Fact Based (Data) Ratio?

Author: Bill King

Every aspect of business relies on systems to make informed decisions. Accounting, Human Resources, Production and IT all make fact based decisions - does Marketing?

These Systems provide 3 valuable key elements that are critical to the success of their department.

Comments (0) Number of views (766) Article rating: 4.0

1

Sep

2015

Website Visitor Identification Drives Revenue

Author: Bill King

A well branded website with the right content and messaging is critical to your success, but how much are you leaving to chance if you stop there?

As a buyer you know that you're going to visit a company's website to decide if they have what you want and meet your criteria before you engage their sales team.

Comments (0) Number of views (997) Article rating: 4.0
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Categories: Marketing Technology

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