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Maintaining 
Data Accuracy

Improving sales, marketing and customer experience (CX) by maintaining data integrity.
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Developing
Data Strategy
Defining the strategy to turn data into knowledge not easily replicated by competitors.
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Transforming
Data
Extracting, unifying & transforming data to drive knowledge & your competitive advantage.
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Data + Science x Intel = Knowledge
 

2

Jul

2015

Do you have the Marketing technology needed to drive results?

Author: Bill King

In 2014 there were approximately 950 tech companies that were providing some type of technology to improve marketing. By 2015 that number increased to over 1,900 & growing.

Why the explosion? In the past marketing consisted of expensive advertising and no way to track buyers until they called - making marketing more art than science.

 

Comments (0) Number of views (991) Article rating: 5.0

18

May

2015

Marketing Technology Exposes Business Systems Inefficiencies

Author: Bill King

The primary role of technology in any area of your business is to improve the output of that department - more efficient operations, leads in marketing, revenue from sales, etc.

Any successful technology initiative requires an understanding of how surrounding systems integrate. Operations, for example, requires coordinating purchasing, invoicing, inventory, service delivery and other functions.

Comments (0) Number of views (1414) Article rating: 5.0

17

Mar

2015

How Does Company Culture Drive Successful Marketing Analytics?

Author: Bill King

When you think of business and marketing analytics you typically think of reporting functions within business systems or analytic applications - but, is there be more to it?

Do analytics go beyond simply the technology used to capture, analyze and visualize data? By thinking this way do we ignore what it takes to leverage analytic results to drive success?

Comments (0) Number of views (1302) Article rating: No rating

5

Feb

2015

Three Marketing Measurement "Must-Have's"

Author: Bill King

You have reviewed marketing opportunities and created a plan to help you achieve the revenue growth that you need - how will you measure success?.

You know from experience that even the "best laid plans", change. How will you know where, when and how much of an adjustment to make to stay on track to maximize results?

 

Comments (0) Number of views (1203) Article rating: 5.0

3

Dec

2014

How Much Should You Budget for Marketing?

Author: Bill King

You know from experience that driving growth in a competitive market is about doing more with less - every investment has to count.

Overspend and you're throwing good money after bad; underspend and you might not get the results you need. How do you right-size your marketing budget?

Comments (0) Number of views (2307) Article rating: 4.0
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