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Drive greater value into your markets by transforming data into competitive knowledge. 
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Data + Privacy x Science = Knowledge
 

21

Nov

2014

Are all Marketing Analytics the Same?

Author: Bill King

Understanding the relationship between analytics and intelligence will help you determine what tools and approach are necessary to be successful.

Analytics is the discovery and communication of meaningful patterns in data for the purpose of gaining insights and knowledge.

Comments (0) Number of views (1608) Article rating: 5.0

17

Nov

2014

Benchmarking Marketing Stage Performance is Key to Success

Author: Bill King

How do you stay in front of marketing and  "know" where to focus efforts to drive revenue? The answers lie in your marketing stage performance.

Just as a manufacturer refines raw materials into finished products one step (process) at a time, marketing refines suspected buyers into customers one step (stage) at a time.

Comments (0) Number of views (1100) Article rating: 5.0
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