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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Data Strategy
Development
Developing the strategy needed to identify and gather key data while managing compliance risk.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets.
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Business Intelligence & Advanced Analytics

Business Intelligence, or BI, is the collection, integration, analysis and presentation of Intel gained from existing data. 

Whereas, advanced analytics applies statistical models to predict or prescribe future actions to improve decision making.

Machine learning utilizes sample, or training data, and self optimization to build mathematical models and learn from changing data.

Drive your competitive advantage with these King Innovative™ BI and advanced analytic solutions or contact us with your unique needs.

Marketing & Content

Content Development: Analyze content for gaps and opportunities into keywords and key phrases to evolve and optimize content, before publishing.

Customer Care: Mine voice communications to gain insights into the voice of your customers and company representatives.

Customer & Market Sentiment: Gain crucial knowledge of customer or market sentiment through social comments, reviews, articles, surveys and more.

Customer Response: Increase campaign performance by predicting which customers are likely to respond to future campaigns.


Business Development

Data Harvesting: Harvest website data to fuel market intelligence, lead generation, grey market policing or to meet your unique needs.

Marketing Mix: Manage and optimize your ideal marketing channel and media mix to drive the results you need.

Marketing Attribution: Identify how credit for sales and conversions is assigned to touch-points throughout the customer decision journey.

Budgeting: Utilize forecasted results to determine performance-based marketing budgets that drive cost efficiencies and effectiveness.

Customer & Market Segmentation: Identify high yield groups that are likely to have growth potential or be the most profitable.


Sales Development

Cross-Sell & Up-Sell: Optimize product offerings and increase customer profitability by determining which products your target customers are likely to buy.

Customer Churn: Predict which customers are likely to churn and which are highly loyal in order to identify recovery potential and drive new business.

Customer Lifetime Value: Predict the expected lifetime value of a customer, maximize ROI, identify customer groups and behavior.

Propensity to Purchase: Optimize marketing and sales time by focusing activity on prospects that are more likely to buy your products or services.

 

Why wait? gain Tomorrow's Knowledge Today!