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Data Privacy
Management

Providing the resources needed to better understand and manage consumer data privacy.
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Data Strategy
Development
Developing the strategy needed to identify and gather key data while managing compliance risk.
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BI & Advanced
Analytics
Transforming data into the knowledge needed to drive greater value into your markets.
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Business Intelligence & Advanced Analytics

Advanced analytics is the use of statistical models to improve the performance of a specific task.

Algorithms utilize sample data, known as "training data", to build mathematical models to make predictions or decisions.

Machine Learning automates the process of adapting to changing data, known as "self-optimization".

Drive your competitive advantage with these King Innovative™ Machine Learning (AI) models or contact us with your unique needs.

Marketing & Content

Content Development: Analyze content for gaps and opportunities into keywords and key phrases to evolve and optimize content, before publishing.

Customer Care: Mine voice communications to gain insights into the voice of your customers and company representatives.

Customer & Market Sentiment: Gain crucial knowledge of customer or market sentiment through social comments, reviews, articles, surveys and more.

Customer Response: Increase campaign performance by predicting which customers are likely to respond to future campaigns.


Business Development

Marketing Mix: Manage and optimize your ideal marketing channel and media mix to drive the results you need.

Marketing Attribution: Identify how credit for sales and conversions is assigned to touch-points throughout the customer decision journey.

Budgeting: Utilize forecasted results to determine performance-based marketing budgets that drive cost efficiencies and effectiveness.

Customer & Market Segmentation: Identify high yield groups that are likely to have growth potential or be the most profitable.


Sales Development

Cross-Sell & Up-Sell: Optimize product offerings and increase customer profitability by determining which products your target customers are likely to buy.

Customer Churn: Predict which customers are likely to churn and which are highly loyal in order to identify recovery potential and drive new business.

Customer Lifetime Value: Predict the expected lifetime value of a customer, maximize ROI, identify customer groups and behavior.

Propensity to Purchase: Optimize marketing and sales time by focusing activity on prospects that are more likely to buy your products or services.

 

Why wait? gain Tomorrow's Knowledge Today!